The trading company 'Flourish21 Ltd' was established in June 2018 with the aim of raising global awareness about the new Science of Flourishing and making the Flourish Project tools and materials accessible to as many people as possible.
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The current intention is for ten percent of all profits made by the company to
​be allocated to 1) sustaining the Flourish Movement public membership activities and 2) the further development of National Children's Day UK as an example of how Children's Days worldwide could more actively engage and inform national populations.

The second stage of the initiative's development will see the creation of the charitable Flourish Trust, which will enable the company's profits to be directed towards global projects that are aligned with its core aims and objectives.